Tru Earth

Finally, a plastic-free laundry detergent that's as sensitive on your skin as it is to the environment.

Tru Earth Eco-Strips are the smarter way to clean laundry.

Each laundry strip packs ultra-concentrated, hypoallergenic, cleaning power into a tiny, pre-measured strip of liquidless laundry detergent that you just toss in the wash. Its low-sudsing formula works in all types of washing machines, including high-efficiency (HE).


The smart hypoallergenic laundry detergent formulation effectively seeks out and dislodges dirt molecules and stains, keeping them in suspension until they are rinsed away. It makes your laundry washing chore easier and kinder to our planet by reducing single-use plastics.