Kent has been serious about organic, fair trade dark chocolate since 2005. Since then, he has also had some serious fun with flavours in his dark chocolate bars.
Starting in 2012, Organic Fair became bean to bar chocolate makers. This is an important distinction, as they are now part of the growing movement of small craft chocolate makers that work with cacao beans to make their chocolate. They are also the only certified organic bean-to-bar chocolate maker in all of Western Canada.
More than ever, they are wholly committed to organic chocolate. Many small cacao growers they support are proving again and again that not only is organic better for the usual reasons of being better for the environment and your health, but that organic offers a quality that is simply outstanding! More care and attention go into growing organic crops, and this attention to detail is continued in the harvesting, fermenting, and drying of the cacao beans.
As Kent Goodwin himself says: “Organic Fair high cacao dark chocolate has just as many antioxidants, magnesium, iron, fibre, and feel-good neurotransmitters like theobromine and anandamide as raw chocolate. A magical thing happens when cacao is roasted called the maillard reaction and gives chocolate its characteristic delicious flavour, killing any potential surface pathogen and making it more digestible. Raw chocolate is incomparable to mass-produced candy bars that barely contain any cacao at all.”
It is a false equivalency to state that Organic Fair chocolate bars are anything like candy bars.